Peggy Choong, Ph.D.
Professor of Marketing
Office: Bisgrove Hall, Room 354D
Peggy Choong has a Ph.D. in marketing from SUNY Buffalo. From 1998 to the present, Dr. Choong is a faculty member of Niagara University. In 2004, she was granted tenure and promotion to Associate Professor of Marketing. She was promoted to the rank of Professor in 2008.
At Niagara University, Dr. Choong created the Marketing Engineering, Global Marketing and Product and Integrated Marketing Communication courses in the MBA program. She also created the Product and Integrated Marketing Communication course in the undergraduate program.
Dr. Choong also has experience teaching Principles of Marketing, Consumer Behavior, Marketing Research, Product and Integrated Marketing Communication Strategy, Strategic Marketing Management (MBA) and Global Marketing (MBA).
Dr. Choong currently serves as the co-chair of the Committee for College Teaching and Learning, member of the Castellani Art Museum advisory council, co-chair of the Curriculum Committee for the College of Business Adminstration and member of the Human Resource Advisory Council. She is also the coordinator of the Study Abroad Program at the Business School.
Dr. Choong’s research has appeared in the Journal of Services Marketing, Advances in Consumer Research, Academy of Marketing Studies, Journal of Research on Christian Education and Health Marketing Quarterly.